Showcase: making a launch video, without and with an agent

The first half is called "Without Second Studio". A search for free b-roll. A storyboard doc that says "open on the city, then the logo". A timeline with 112 tracks. An export at 4% with 3 hours 52 minutes left, and a note from the boss: make the logo bigger.

The second half is "With Second Studio". An agent connected over MCP ticks off a checklist: read the product page, wrote the script, built the scenes, voice, captions, music. Then a dark card: "Let agents make the video", with a brief typed into it, a progress bar, and done in 52 seconds total. It ends on the wordmark and "Get an API key".

A small pixel robot mascot walks through both halves.

How we made it

  1. Every screen is a mock UI built in HTML: the doc, the timeline, the export dialog, the agent checklist. No screenshots of real apps, so nothing to license and nothing that goes stale.
  2. A running clock in the corner speeds up through the first half and nearly stops in the second. That one detail tells the story.
  3. The mascot is a small sprite that moves between the cards.
  4. Music and clicks, no voice.

How your agent can make one

The public route is a steps scene for each half and a recording of your real product for the "with" part. Record your own app on the mobile viewport:

POST /v1/recordings
{
  "url": "https://your-product.example/new",
  "viewport": "mobile",
  "steps": [
    { "type": "hold", "seconds": 1 },
    { "type": "type", "selector": "#brief", "text": "Make a 30 second launch video" },
    { "type": "click", "selector": "button[type=submit]" },
    { "type": "wait_for", "selector": ".done" }
  ]
}

Add the recording to your brand kit, then:

POST /v1/explainers
{
  "brandId": "<your brand kit>",
  "aspect": "16:9",
  "captions": true,
  "brief": "40 second before and after. First half: steps of the old way, b-roll, storyboard, timeline, a slow export. Second half: our product doing it in one brief, using the recording. End on a call to action."
}

What it costs

StepCredits
Recording3
Script2
Render, under a minute12
Total17

That is $1.70 on the $10 starter pack.

Get started if you want your agent making these.

product ui before and after launch video mascot no footage

Keep reading

Made with Second Studio

Every one of these came from a brief

Real renders from our showcase. Hover, or scroll on your phone, to watch.

See the whole showcase